This weekend sees YouPorn’s Dota 2 team take part in its first tournament. It’s the first time a porn site has sponsored an eSports team. I recently spoke with Wargaming’s head of eSports in Europe, Nicolas Passemard, about the effect YouPorn’s sponsorship could have on eSports’ audience.
“When we see the audience coming to our events, a father with his son I find this personally really satisfying,” Passemard said. “I’m proud of it and I’d like it to stay like that. [... But] If we start adding YouPorn or whatever company which is very adult oriented then I expect the parents to be responsible enough not to bring their children.”
ESports have seen an explosion in popularity in recent years and, with that popularity, the audience has grown in some unexpected directions. When I went to the World of Tanks Grand Finals back in April there were a lot of children in the audience, taken for a day out with their parents.